Emlyn Brown, Global SVP of Wellbeing, Strategy, Design, and Development, Accor said, “Wellness in 2025 will go beyond fleeting trends, grounding itself in science and authenticity. As consumers increasingly prioritise truth over hype, the future of health will be defined by a blend of technology, trust, and transparency. The path to genuine well-being is clear: informed choices, sustainable habits, and a holistic focus on the whole self.”
Accor presented its insights on the top 2025 Wellness Trends, curated with the expertise of Emlyn Brown. From personalised health solutions and functional fitness to the rise of nature-inspired retreats, these trends reflect a profound shift toward holistic well-being and represent a strategic opportunity for Accor to meet the evolving expectations of guests.
