JLL reveals a significant expansion in Tier III hotel markets, with 13,274 rooms signed in the past year, up from 7,267 in 2023. This 82.6 per cent increase signals a strong uptick in hospitality development within these emerging locations, reflecting growing investor confidence and the rising demand for accommodation driven by increased domestic travel and economic activity in these regions. This surge also reflects a growing trend of hospitality sector expansion into India’s developing urban centres. This also creates more competition, and more opportunity for hospitality service providers.
