Sterling Holiday Resorts Limited, enters into the premium segment of leisure hospitality with Sterling Lake Palace Alleppey in Kerala. Spread over an expansive 14 acres of lush greenery, on the banks of the Vembanad Lake, the resort offers 58 luxurious rooms and suites, each with a water-view. The highlight of the property is a central private lagoon with an island-swimming pool and guests have the choice of arriving in style at the resort via boat from the resort’s private pier. Calling the new property in Alleppey a crowning jewel, Mr Ramesh Ramanathan, CMD, Sterling Holiday Resorts said, “With this latest offering, we aim to provide an indulgent and pampering experience to our guests. We look forward to bringing more such beautiful resorts to our customers as we focus on our strategy to double our inventory by 2025.” Apart from Alleppey in Kerala, Sterling Holidays is opening resorts at Gir in Gujarat; Kalimpong in West Bengal; Madurai and Tiruvannamalai in Tamil Nadu.