StayWell Holdings signs its first hotel under the brand banner of Park Regis – Park Regis by Prince Deira Islands (Dubai). The addition of this new property to the StayWell stable complements the existing portfolio of hotels in the UAE region and officially launches the new brand. A resort-style property, and one of only three hotels located on the Deira Islands, it provides guests with direct access to the beach. Overlooking the Arabian Sea, 95% of the property’s rooms have direct sea views, and all will boast balconies. The hotel is just moments from local attractions including a popular Night Souk, as well as the soon to be completed Souk Al Marfa which will feature 2,500 shops and pavilions, making it one of the biggest shopping destinations in the region. Focussing on guest experience, Simon Wan, President and Director of StayWell Holdings Pty Ltd, says, “Park Regis by Prince is an exciting concept in hotels that sets the standard for the guest experience. This new property is the pinnacle of biophilic sophistication – living, breathing extensions of their natural environments, combined with a level of service that is unmatched in the category. We are thrilled to announce this evolution of the Park Regis brand.”