Sheraton Hotels & Resorts is ready to unveil six of its hotels with a new look. Sheraton Phoenix Downtown, USA; Sheraton Denver Downtown, USA; Sheraton Tel Aviv, Israel; Sheraton Grand Dubai, UAE; Sheraton Guangzhou China and Sheraton Mianyang, China, has been in the works since 2018.
Following Marriott International’s announcement in 2018 of its plans to refresh the iconic brand for today’s travellers, the completion of the renovations at these hotels is an important milestone in the brand’s reinvention journey. There is now momentum building for the transformation, with over 40 hotels around the world expected to reflect the new brand vision by the end of 2022. However, a hotel facelift doesn’t come cheap. According to Skift, Sheraton owners in North America alone could collectively spend close to $1 billion in upgrading to the new look if they all decide to move ahead with renovations.
“This is a pivotal moment for Sheraton as we see hotel owners embracing the new vision and bringing it to life for the first time,” said Amanda Nichols, Senior Director and Global Brand Leader of Sheraton Hotels.
“Over the past 80 years, Sheraton has always offered guests the time-honored assurance of a welcoming community. We’re proud to have built on this legacy in the new concept, creating an environment where guests can enjoy all the familiar comforts of the Sheraton brand, but with fresh, contemporary updates. As travel resumes, we look forward to welcoming guests into this new chapter for Sheraton,” Nichols added.
