Radisson has launched a new brand, Radisson Individuals, to allow independent hotels and small chains to be part of their global platform. The Group’s CEO mentioned that the launch will be a part of their five-year transformation plan to be one of the top three hotel brands in the world. Individual hotels that join the brand will benefit from Radisson’s global reach, operation systems, integrated IT and revenue platform, reward program as well as contracting power and economies of scale. To be a part of the new brand, hotels will have to undertake an assessment that focuses on health and safety, fire compliance, online rating and the ability to connect to Radisson’s main operating systems. Additionally, hotels are required to receive service quality trainings by Radisson and achieve a GRI score above 80%. Several hotels across the UK and Asia have joined the brand ahead of the launch while others in Italy, Germany, Russia and beyond are undergoing discussions. The launch of Radisson Individuals will bring the number of brands in the Radisson’s portfolio to nine including Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel.
