Expanding its Gujarat portfolio, Pride Group of Hotels signs 2 new properties – Pride Biznotel Gir and Pride Divine Resort Somnath. Both these properties are expected to be operational in April 2022. The group aims to have 50 properties and cross 5000 keys milestone by the end of 2022. Focusing on an asset-light model for expansion, SP Jain, Managing Director, Pride Group of Hotels said, “We are buoyant on the industrial growth of Gujarat that has fuelled demand for upscale mid-market hotels in this region. We have seen a good inflow of tourists in Gujarat from locals and also neighboring states like Maharashtra, Madhya Pradesh, and Rajasthan. Religious tourism has seen an uptick as people from India and across the world visit various pilgrim destinations in Gujarat. Pride Hotels, with its strategic location, delectable food options, banqueting, and host of hospitality services will appeal to business and leisure travellers in Gujarat”.
