Preferred Hotels & Resorts has recently launched its new loyalty platform called – I Prefer Alliance – that allows independent hotels and regional hotel brands to extend full benefits of I Prefer Hotel Rewards to members of their distinctive guest benefit programmes. This is the first of its kind step towards empowering independent and regional hotels across destinations worldwide and in India to foster impactful guest loyalty.
Seema Roy, Area Managing Director – South Asia, Middle East and Africa, for Preferred Hotels & Resorts says, “We are pleased to debut the I Prefer Alliance Program in the Indian sub-continent. Looking ahead, we believe that this significant move will positively transform and enhance independent travel experiences in the region by empowering participating partner hotels with the tools to reward guest loyalty, and create positive demand for the industry from around the world.”
