Preferred Hotels & Resorts has launched WHERE NEXT?, a global campaign to inspire all travelers, including returning I Prefer Hotel Rewards members, to dust off their passports for a much-deserved trip abroad or closer to home as they continue to Believe in Travel. Extending two phases of custom travel offers – Experiences and Hotel Buy-Outs – the WHERE NEXT? campaign is designed to revive the joy, romance, and inspiration that travel and genuine hospitality brings to people’s lives.
“As so many of us look forward to re-engaging with the wider world or seek answers to our ‘where next’ in life generally, we often turn to travel for inspiration and as a source for answers. The WHERE NEXT? the platform is a bold call to action, reminding us of travel’s power to make us feel better – emotionally, mentally, physically, and spiritually,” said Kristie Goshow, Chief Marketing Officer for Preferred Hotels & Resorts. “We are privileged to represent many of the world’s finest independent hotels and resorts and to be able to showcase their locally-inspired experiences and commitment to providing true hospitality in this next chapter for travel.”
Kicking off the campaign with WHERE NEXT? Experiences, travelers are invited to choose from more than 200 participating hotels, where they will enjoy two nights’ accommodations or longer at the best available rate, complimentary daily breakfast for two, a locally inspired travel experience for two, and fast track to I Prefer Elite status. Bookings are valid for hotel stays through December 31, 2021. In support of the travel agent community, Preferred is offering a total bonus commission of 12% for WHERE NEXT? Experiences bookings made via GDS or directly with a qualifying IATA or TIDS number.
