OYO Hotels and Homes has announced a year-long strategic partnership with Meituan, which is China’s leading e-commerce platform for services. In the first phase of the partnership, OYO Jiudian (Hotels), which is the largest single hotel brand in China and the second-largest hotel group in the country, will list 8,000 of its standardized accommodations on Meituan Hotels platform. This will further assist OYO Hotels in driving consumer traffic, data operations, and brand promotion. OYO Jiudian is committed to creating quality living spaces using its full-scale fulfillment-led model, which allows it to achieve benchmark scale and efficiency that starts with supply acquisition, renovation, hospitality and operations, technology and omnichannel distribution across online and offline channels. Meituan Hotels, as a comprehensive accommodation service platform, offers consumers with a wide range of hotel accommodation options ranging from high-end to mass market to family-run and small boutique hotels. It is driven by the mission – “We help people eat better, live better’’.
This partnership combines OYO Jiudian’s capacities in innovative transformation, business development, management and operations with Meituan’s supplementary advantages in platform, open ecosystem, user base, traffic, and technological innovation. This will enable easy access to OYO’s standardized, trustworthy and affordable accommodations across the Middle Kingdom to all of Meituan’s wide user base.
Commenting on the partnership, Sam Shih, COO – OYO China said, “OYO Jiudian is fulfilling aspirations of millions of travellers by transforming the hospitality landscape and ensuring that great hospitality experiences are not only for the rich, but for everyone. We are proactively delivering on China’s focus on reforming the supply sector and are always open to partner with like-minded and customer-focused organizations that are contributing to the development of the travel and hospitality industry. Our partnership with Meituan is a reflection of our commitment to providing quality living spaces to consumers and creating higher value for small- and medium-sized standalone hotel owners across China.”
