Anthony Capuano, President and CEO, Marriott International shared, “Meeting the needs of regional travellers embodies the spirit of the newly launched Series by Marriott brand.” He said that new Series by Marriott, targeting the midscale and upscale lodging segments, furthers Marriott’s commitment to delivering lodging offerings in the right place at the right price with basics done well. Creating a new, regional collection brand will further Marriott’s reach among value-conscious travellers, provide additional choice for our existing Marriott Bonvoy members and guests, and offer more affiliation opportunities for local owners.
“We are thrilled to launch Series by Marriott through our founding deal with CHPL. This deal will help meaningfully expand Marriott’s leading position in India, a key market for the company. We see this multi-unit conversion deal as a strong foundation as we look to accelerate growth of the Series by Marriott collection in additional markets around the world,” he added.
