London has been ranked as the most attractive European city for hotel investment for the second consecutive year, according to a 2024 European Hotel Industry and Investment Survey by Deloitte. The UK capital has retained its top spot, followed by Paris and Madrid. Amsterdam fell to fourth place, while Porto entered the ranking for the first time in 12th place. Edinburgh remains the most attractive city for UK regional hotel investment for the fourth consecutive year, followed by Oxford and Manchester. The survey, conducted between August and September 2024, surveyed nearly 100 senior hospitality leaders, owners, lenders, developers, and investors about key trends shaping the hospitality industry in 2025.
