To provide support during this unprecedented situation, ITC is sending food supplies across the country through its Aashirvaad Box of Hope and Sunfeast Box of Happiness, an initiative backed by the company’s Rs 150 crore COVID- 19 Emergency Fund.
In-line with its credo ‘Nation First – Sab Saath Badhein’ ITChas joined hands with 3 leading NGOsbuilding a seamless network to deliver essential food supplies to those severely impacted by the current lockdown. Child Rights and You (CRY), SOS Children’s Village India and another eminent NGO will help implement this special intervention that addresses the month-long food consumption requirement of the children and the elderly.
Commenting on the collaboration, spokesperson from, ITC Ltd said,“Consumers are fighting this nationwide pandemic with compassion and resilience during the lockdown. However, the children and the elderly community are the most impacted and require additional support and assistance in tiding through these difficult times. At ITC,we are committed to making a meaningful contribution to society and with help from CRY, SOS &another notable NGO we feel encouraged to be able to make a difference in our own way.”
A spokesperson from SOS said, “In the current unprecedented situation, a large number of children do not have access to adequate food essentials. We are glad that ITChas come forward to spread cheer among many such children.”
