ITC Hotels signed an agreement with KAC Palm Exotica Hotels to launch a 155-key ‘Welcomhotel Shankarpally’ in Hyderabad. This signing marks the debut of the brand ‘Welcomhotel’ in Telangana. With this upcoming development, ITC Hotels aims to reach deeper in tier 2 and tier 3 markets offering travellers local and immersive experiences. The brand currently has two hotels in Hyderabad; ITC Kakatiya and ITC Kohenur.
