RateGain Technologies in their latest report stated that with the start of long wedding season, Indians of all age groups have begun moving out of cities, filling flights to almost 100% capacity to domestic destinations as International travel was mostly restricted to UAE. The millennial traveler inspired by social media have been heading to remote destinations to enjoy a well-earned break from 2020. Majorly dominated by last-minute travel bookings, India consistently made higher travel bookings than last year in December.
India’s recovery was above 100% for all the weeks of December. It was observed that Indians booked last minute travel mostly to travel during the end of December and first week of January. Popular destinations such as Goa, Shimla, and Jammu still figured in the top 10 destinations for the first month of 2021.
“In the new normal ,the Indian millennial traveler would play a critical role in the recovery of the region and therefore this recovery is not encouraging for the domestic hotel industry but also for neighboring Asian markets that rely on China and India to drive their tourism markets.” Kamesh Shukla, EVP and Head APMEA, RateGain said. “Inspired by the travel taken by their family and friends, travelers continue to travel to tourist destinations such as Goa, Shimla, and Jammu two weeks after the new year emphasizing the role that social media is now playing in the recovery of the industry.”
