Tapping into new markets within India, IHG announces Holiday Inn Express Dahej Bharuch Road in Gujarat. The brand has signed management agreement with Dahej Hotels & Hospitality Pvt. Ltd a subsidiary of Karmvir Group, for this hotel. The new-built hotel featuring 120 keys is expected to be operational by the first quarter of 2025. The hotel will not only solidify IHG’s presence in the state of Gujarat, but also strengthen the company’s growth in secondary markets, in line with growing demand for quality branded accommodation in the country. Dahej is known to be an all-weather direct berthing port with multi cargo capacity situated on international maritime routes. Counting it as a first mover advantage in Dahej, Sudeep Jain, Managing Director, South West Asia, IHG , said, “We recognize the growing potential of secondary markets in India and are strategically introducing our brands to fill the need gap of quality branded accommodation. With the signing of Holiday Inn Express Dahej Bharuch Road, we have the first movers’ advantage in the area to become a preferred international hospitality brand for corporate guests visiting the town.”
