InterContinental Hotels Group has signed a Master Development Agreement (MDA) with Aleph Hospitality to develop ten franchise hotels across IHG’s portfolio of brands in mid-scale and upscale segments. The MDA will see IHG expand its presence in Africa across key countries such as Kenya, Ethiopia, Nigeria, Morocco, Algeria and Ghana.
The addition of new hotels, as a part of the agreement, will solidify IHG’s position as one of the leading hospitality players in the MEA region and will strengthen IHG’s portfolio in the continent, across six brands including Crowne Plaza, voco, Hotel Indigo, Holiday Inn, Holiday Inn Express and Staybridge Suites.
With a portfolio including nine hotels across five countries on the continent and plans to expand to 35 hotels across the MEA region by 2025, Aleph Hospitality is a pioneering hotel management company offering a results-driven alternative to traditional hotel management models. The Dubai-based company manages hotels directly for owners and leverages its in-depth market knowledge and extensive experience of working with the world’s largest hotel companies to generate superior returns for hotel owners.
