Indian Hotels Company (IHCL) has announced the opening of WOW Crest, an IHCL SeleQtions hotel in Indore, Madhya Pradesh. The 125 keys hotel is located a short driving distance away from the Devi Ahilyabai Holkar Airport, the city’s industrial hubs and prominent landmarks. Deepika Rao, Executive Vice President, Hotel Openings and Corporate Communications, IHCL, said, “We are delighted to open the doors of WOW Crest – IHCL SeleQtions. This hotel marks the debut of the SeleQtions brand in Indore, an important commercial city. With this opening, IHCL is expanding in Madhya Pradesh and will now have all its brands present in the state.”