FCM India’s findings has revealed a remarkable surge of 31 per cent in the average hotel room rates compared to the same period in 2022. This surge extends even further, presenting a 19 per cent price increase as compared to 2019, proving that the allure of cricket has only grown stronger with time. Gaurav Luthra, Managing Director, FCM India, remarked, “Given the immense popularity of cricket in the Indian subcontinent, it is no surprise that FCM India has seen an average of 31 per cent price surge in corporate hotel bookings during the ICC World Cup 2023 versus the same period in 2022 as Bleisure is here to stay.”
