Hilton’s report revealed that 24 per cent of global travellers admit to disconnecting from social media more than they used to during vacations. The global search interest for digital detox retreats has increased by 50 per cent in 2023. As a result, digital detox vacation trend is evolving. Responding to the same, hoteliers are crafting innovative experiences helping travellers disconnect from devices and prioritise personal well-being on their travels. Erika Rathi, Director, Namaste Dwaar Resort, shared insights on this new trend in evolution.
Guest Demographics
At Namaste Dwaar, guests seeking a digital detox typically fall within the 30-50 age bracket. This group includes professionals like entrepreneurs, corporate executives, and families who prioritise wellness, mindfulness, and nature-driven travel and look for a break from technology.
Erika Rathi interestingly noted, “Many guests who arrive without the initial intention of a digital detox end up embracing it, as our serene surroundings and engaging activities encourage them to disconnect and spend quality time with loved ones. We are often the preferred location for organisations hosting off-sites away from the city, offering teams a much-needed escape while fostering creativity and collaboration. This segment accounts for a growing portion of our wellness retreats and corporate bookings.”
Namaste Dwaar’s detox experience
The resort’s packages focus on engagement and enjoyment, with digital detox becoming a natural byproduct. Curated experiences like guided meditation, yoga, nature walks, and mindfulness workshops at the property encourage guests to immerse themselves in the serene surroundings. They also provide tech-free zones in the wellness centre, the library, while stargazing and during Ganga aarti. They encourage guests to surrender their devices upon check-in. Rathi shared, “Initially, some guests hesitate to stay offline, but offering short alternatives like pottery classes or herbal garden tours ease the transition.”
Balancing detox and convenience
Rigid rules can add pressure, hotels should focus on gentle transitions and a fine balance. Namaste Dwaar balances digital detox with essential services by offering flexible options. While their packages encourage tech-free stays, the staff is trained to assist and facilitate emergency communication, giving guests peace of mind. To reassure guests, the resort offers to keep their phones, notifying them of important calls. Rathi stated, “Activity schedules at our resort are designed to provide mental calm, helping guests plan their day without relying on digital devices, and giving them the option to plan their tech timings accordingly. For those easing into the detox, we recommend spa treatments to help unwind and disconnect naturally. Wi-Fi remains available in communal areas for those who need it, allowing guests to stay connected.”
Guest Feedback and ROI
Digital detox initiatives at Namaste Dwaar have significantly enhanced guest satisfaction, as reflected in post-stay feedback and online reviews. Guests frequently express their gratitude for offering a seamless break from their devices, highlighting the profound sense of relaxation they experience.
Rathi claimed, “We have noticed a marked increase in repeat visitors who return specifically for the rejuvenating effects of a tech-free retreat. These returning guests often refer friends and family, further contributing to our growing digital detox segment. The psychological benefits of disconnecting are complemented by the long-term relationships we build with guests, many of whom turn their positive experiences into group outings on their next visit, eager to share the joy of a restorative experience with loved ones.”
Growing demand for disconnection
The demand for digital detox vacations is likely to grow as more individuals become aware of the adverse effects of constant connectivity. With increasing workplace demands and screen time, the need for genuine rest and reconnection will only intensify. Families, in particular, are becoming more conscious of the impact of excessive screen time on children and are seeking vacations that encourage kids to disconnect from technology and engage with nature.
Rathi asserted, “We foresee more guests, including parents, prioritising mental well-being over convenience, making digital detox a key feature in wellness tourism. As wellness becomes a greater focus for many travellers, retreats like ours, which offer structured, mindful disconnection and rural living experiences, will play an even more significant role in the hospitality industry, catering to the growing demand for balance between digital life and real-world connections.”
