Param Kannampilly, Executive Chairman, The Fern Hotels & Resorts, outlines the company’s strategic succession approach and its expansion strategy, which aligns with local environment.
Words by Lipla Negi
Q: What traditions or elements would you like to keep unchanged when it comes to The Fern Hotels & Resorts?
A: At The Fern Hotels and Resorts, we are deeply rooted in our commitment to environmentally sensitive hospitality and the personalised service that defines our brand. One of our cherished traditions is the integration of local culture and sustainability into every aspect of our offerings. Each hotel is thoughtfully designed to reflect its surroundings, allowing our guests to immerse themselves in the unique essence of the location. This means not just showcasing local architecture and decor but also offering culinary experiences that celebrate regional flavours.
Moreover, our dedication to responsible practices is unwavering. We prioritise eco-friendly initiatives, from waste reduction and energy efficiency to sourcing locally produced goods. This focus on authenticity and responsibility is fundamental to our identity and helps us create memorable experiences for our guests while fostering a sense of community. As we grow, we remain committed to these core values that have helped shape the Fern Hotels & Resorts into a beloved brand.
Q: What are your expansion plans for the next five years?
A: Over the next five years, our ambitious expansion strategy aims to significantly increase our footprint, targeting 150 operational hotels across India, and select international markets. We plan to continue our growth under our established brands—the Fern, the Fern Residency, the Fern Habitat, and Zinc Journey by the Fern & Beacon Hotels. We are also exploring opportunities in tier-II and tier-III cities where there is a burgeoning demand for environmentally responsible hospitality.
Our approach includes not only expanding our geographical presence but also enhancing our product offerings. We are investing in innovative hotel concepts that cater to diverse customer preferences, from luxury to budget-friendly accommodations. By focusing on sustainability, we aim to set new industry standards and lead by example, ensuring that our growth aligns with our commitment to the environment and local communities.
Q: What does your group traditionally stand for in terms of hospitality? What are your promises both to customers and to people who work in the organisation?
A: Traditionally, our group stands for a holistic approach to sustainable hospitality, exceptional service, and meaningful community engagement. For our customers, we promise to provide unique and memorable experiences that respect and celebrate the local culture and environment. Our guests can expect not only high-quality accommodations but also services that are infused with local character, ensuring they leave with cherished memories of their stay.
For our employees, we are dedicated to fostering a supportive and inclusive workplace culture that emphasises professional growth and well-being. We promise to invest in their development through ongoing training, mentorship, and opportunities for career advancement. By prioritising the happiness and satisfaction of our team members, we create a positive atmosphere that translates into excellent service for our guests. Ultimately, we believe that when our employees thrive, our guests benefit, creating a virtuous cycle of satisfaction and loyalty.
Q: What are the succession plans for the group?
A: Succession planning is a critical component of our long-term strategy to ensure the continued success and stability of the Fern Hotels & Resorts. We recognise that cultivating leadership from within is essential, and we focus on identifying and nurturing talent at all levels of the organisation. Our leadership development programmes are designed to equip future leaders with the skills and knowledge they need to drive our vision forward.
Additionally, we promote a culture of mentorship where experienced leaders guide emerging talents, sharing insights and experiences that help shape their careers. We are committed to creating a seamless transition process that maintains our brand integrity and operational excellence, ensuring that our growth trajectory remains strong and consistent even as leadership evolves.
Q: To what extent does your group consider sustainability to be a key concern?
A: Sustainability is not just a goal for us; it is a fundamental principle that guides every aspect of our operations. At the Fern Hotels & Resorts, we have implemented a wide range of eco-sensitive practices, from energy-efficient technologies to comprehensive waste reduction programmes. Our hotels are designed with sustainability in mind, using environmentally sensitive materials and practices to minimise their ecological footprint.
We are committed to promoting conservation and local biodiversity through initiatives such as sourcing locally, reducing water consumption, energy conservation and implementing waste management systems that prioritise recycling. Our dedication to sustainability is an ongoing journey, and we regularly assess our practices to ensure we are on the right track, leading the way in environmentally responsible hospitality. We believe that by prioritising sustainability, we not only protect the planet but also enhance the experiences we offer our guests.
“We are exploring opportunities in tier-II and tier-III cities where there is a burgeoning demand for environmentally responsible hospitality as we aim for 150 operational hotels.” – Param Kannampilly, Executive Chairman, The Fern Hotels & Resorts
