The Fern Hotels and Resorts has big plans for 2019. Noshir A Marfatia, Senior Vice President – Sales & Marketing, The Fern Hotels and Resorts, says, “2018 has been largely good for the hospitality industry. Occupancy levels remained buoyant across most metros and Tier-1 and Tier-2 cities. Our resort properties also performed well. The domestic corporate and leisure travel segments saw good growths, as did international business and leisure travelers. To meet the increased demand for hotel rooms in most cities, new builds are opening every month. In our company, we opened over 15 new hotels in 2018, and are slated to open 20 new properties in 2019. Most international and local hotel management companies, including us, now operate multiple properties in many key locations (metros and resort destinations). Given this encouraging scenario, hotel tariffs will naturally be driven by market forces. But the main winners will be those companies like ours, that will charge judicious rates and not exploit or milk the demand-supply gap for short-term gains.
