Cross Hotels & Resorts has signed a Hotel Management Agreement (HMA) with Geonet Developments International for ELLE Resort & Beach Club by Cross Collection, a high-style beachfront destination set to open in 2028 in the heart of Seminyak, Bali. This bold signing marks another key milestone in Cross Hotels & Resorts’ mission to become APAC’s Leading Alternative to Global Hotel Operators, while spotlighting the brand’s growing expertise in managing lifestyle experiences.
Located along Seminyak’s legendary coastline, ELLE Resort & Beach Club by Cross Collection is poised to deliver a refined yet vibrant stay, blending the sophistication of the ELLE brand with Bali’s iconic beach energy. The resort will feature 170 ultra-luxury hotel rooms & suites, each designed to reflect a modern, effortless glamour. At its heart, the signature beach club will serve as a cultural and social anchor, offering music, fashion, mixology, and cuisine in a setting that invites day-to-night celebration.
Chad Egan, CEO & Founder, Geonet, added “We are so excited to bring ELLE into this collaboration. It marks our first project together with the globally iconic brand. This is also our second collaboration with Cross Hotels & Resorts, which reflects the strength of our partnership and our shared commitment to delivering exceptional hospitality assets. Backed by the global reach of Flight Centre Travel Group, Cross brings the operational focus and brand energy we were looking for. Together, we are creating a bold new beachfront destination that speaks to style, connection, and commercial performance.”
Evan Burns, Country Manager, Indonesia, Cross Hotels & Resorts, added “ELLE Resort & Beach Club by Cross Collection is a fresh, magnetic addition to Seminyak, delivering the vibrancy of a modern beach club lifestyle with the comfort of a curated resort stay. We are confident this property will set new benchmarks in Bali’s hospitality scene.”
With this signing, Cross Hotels & Resorts further strengthens its footprint in Indonesia, which includes an expanding portfolio of lifestyle-driven properties. Cross Hotels & Resorts operates five distinctive brands – Cross, Cross Vibe, Away, Lumen and Cross Collection – across four countries: Thailand, Indonesia, Vietnam, and Japan.
