With refreshed brand identity, Country Inn Hotels & Resorts plans to expand its footprint in more than 12 locations in 2022, including Goa, Dehradun, Mussoorie, Varanasi and Vrindavan. The company recently launched a brand new logo and aims to have 20 hotels in the portfolio by the end of 2023. The most recent introduction to the portfolio is Country Inn Tarika Riverside Resort, Jim Corbett, brand’s second resort in the location. Capturing the core ideology of the brand, new logo representation with a lotus symbolizes warmth and hospitality. Excited about the brand’s fresh vision, identity and the expansion, Akhil Arora, Chief Operating Officer, Espire Hospitality said, “It’s a crucial time for the tourism industry and with the unwavering increase in domestic travel in last few years, we see an enormous potential for our Country Inn Hotels & Resorts brand. We plan to grow our portfolio exponentially, making it a leading mid-market resort brand known for its quality of service.” The new logo and identity also resonates with the brand’s vision of having hotels in serene destinations.
