BWH Hotels has big plans for 2024. In a move to expand the brand’s footprint in the South Asian market, it recently announced the expansion of World Hotels in India, Bangladesh and Sri Lanka. BWH Hotels acquired World Hotels in 2019, whose portfolio boasts of 250 strong handpicked, luxury hotels and resorts over 175 destinations around the world. Sorrel Hospitality, BWH Hotels’ master franchise in the region, will start pitching aggressively for membership with potential properties in the country.
Admiring India’s growth story in the recent years, Larry Cuculic, President and CEO, BWH Hotels, said, “India now has the largest young population in the world. The beauty and culture of this country complements the ethos of our brand. We excel in curating unique experiences and India inspires us just like it inspires people to travel and explore this diverse land.”