Changing the way forward, MADE INDIA’s innovative approach brings architecture and design directly to the customer.
HT Bureau
In a nation where architectural expertise is scarce and access to world-class design has long been limited to a privileged few, MADE INDIA is poised to democratise the essence of home-building.
“Our goal is to restore the joy of living in beautiful homes and experiencing well-designed public spaces, empowering people through thoughtfully planned surroundings and outstanding design,” said Dhruv Raj Singh, Co-founder, MADE INDIA, a product born out of his own architectural challenges.
“There are around 60,000 registered practicing architects in India, in a nation of 1.4 billion people. Let that sink in,” Singh said.
With India’s middle-class segment likely to represent 60 per cent of the country by 2047, as per Think-Tank PRICE 360, the demand for the building of homes is increasing, especially in tier II and III towns cities in India.
“There i s a movement back to land and lifestyle, as opposed to desire to live in apartment complexes,” Singh said, who points out rural urbanisation has been the core driver behind the platform he is building along with Co-founder Oliva Sartogo and Directors Deepak Gawhlot and Shivina Kumari.
Founded in Jaipur, MADE INDIA aims to revolutionise the way potential homeowners access architecture. Through a platform that hosts top architects from around the world, the product will give any plot-owner in India access to a pre-set catalogue of plans along with a battery of engineering solutions that enables the building of a home anywhere in the country, with world-class specifications.
“We have top architects working in tandem with some of the foremost engineers and designers in the nation, who have created homes where form and function work harmoniously together,” Singh said, emphasising that affordability and a pocket-friendly price point are core to the product’s mission.
While definitively tailored for Bharat—where all plans are Vastu optimised and a dedicated Vastu Shastra team and priest are available to work on plots developed by the MADE INDIA team—the business is not just for individual plot-owners.
Composed of five business units—Ghar Development, Ghar Banao, Ghar Culture, Ghar Play, and Ghar Intelligence—MADE INDIA supports real estate developers and hotel owners by transforming their concepts and brand identities into tangible projects.
Ghar Development opens opportunities for real estate developers, hoteliers, and landowners looking to either enhance existing projects or enter the market for affordable, functional, and beautiful luxury spaces.
MADE INDIA offers hoteliers the opportunity to collaborate with leading international interior designers, architects, and well-known luxury brands to create exclusive hotel projects. The curated offerings will add value and introduce a unique luxury element to their projects.
Internationally renowned Tokyo-based Sou Fujimoto of Sou Fujimoto Architects is one of the major architects whose plans are being onboarded for development of a new colony, reducing the architectural costs, while increasing the value of the project.
Singh spoke about Prem Sarovar, an exclusive 79-plot housing colony under development in Jaipur. By incorporating the architectural plans of Norwegian Erlend Blakstad Haffner, a well-known principle of CHAP, the colony sold out in three days, with homeowners even pushing secondary sales by the third day. “It provides the Indian consumer access to leading architects,” Singh said. “And who can ignore the architectural form that will then be executed as an additional benefit?” he added.
Ghar Banao focuses on providing plot-owners with a product allowing them to hit the ground with their home-build. Each purchase includes between 500 and 1,500 architectural and engineering drawings—owners can take to their own builder. There is also an option to customise each purchase as a service from MADE INDIA. Ghar Culture allows the team to tailor architecture-based products and services for designing museums, public spaces, schools and health facilities.
Ghar Play, on the other hand, is a gaming product designed to engage customers through life-simulation games focused on homes and building.
And then there is Ghar Intelligence, a data unit collating research on the Indian building segment, including guidelines on local building materials, practices and techniques. “We have conducted detailed research to understand the needs of the India consumer and the functional aspects of an Indian home,” Sartogo said. “Core Vastu principles are incorporated into each architectural plan we offer. If a plan does not meet these criteria, it is returned for further development,” he remarked.
Cultural urbanisation has led to the development of technological processes implemented in the team’s products. The use of AI is integral for gauging client preferences and providing quicker recommendations, saving customers time in finding what they want on the platform. AI supports financial savings by streamlining material sourcing and ensuring exact specifications are shipped directly, cutting out middlemen, and saving time and money for the end consumer.
So, what excites Sartogo the most about MADE INDIA’s future? “The fact that we are creating and opening access to the beauty of architectural form and function to a population in India that may have never had this kind of access before.”
Cultural urbanisation has led to the development of technological processes implemented in the team’s products
MADE INDIA offers hoteliers opportunity to collaborate with top global interior designers, architects, and luxury brands to create hotel projects
