A Statista survey has predicted that Asians will remain the largest spenders in the hotel sector by 2028, generating revenue of US$192 billion, which will account for 37
per cent of the total market revenue. North Americans will contribute 30 per cent of total revenue, bringing it to around US$147 billion. Europeans are expected to spend US$121.6 billion, demonstrating their commitment to the hospitality market. The diverse contributions of different regions to the global hotel sector highlight the critical role each plays in driving market revenue.