Agoda trends report revealed that a remarkable 25 per cent (one in four) of Gen Z travellers book their accommodations spontaneously, often last minute. This demonstrates a greater inclination towards spontaneous travel among Gen Z compared to other generations. This also reflects Gen Z’s unique approach to travel planning, where the freedom to seize opportunities as they arise take precedence. Agoda’s data suggests that Gen Z travellers are embracing a more impulsive style, making decisions on the go and prioritising experiences.
