Accor has opened its 1100th hotel in Asia Pacific, with the launch of the new Sofitel Beijing Central, bringing the group’s APAC network to more than 210,000 rooms. The announcement comes just six months after Accor celebrated its 1000th hotel and shows how rapidly the group is expanding in Asia, with the region now representing 50% of global growth.
“We have had a record six months since announcing our 1,000th hotel with the Pullman Tokyo Tamachi late last year and it’s incredible to think that we have added another 100 hotels already since then,” said Michael Issenberg, Chairman & Chief Executive Officer, Accor Asia Pacific. “Sofitel Beijing Central will be a great addition to our network in China and will become one of the premier luxury hotels in the city.”
Accor is the largest and most geographically diverse hotel group in Asia Pacific and, with 38 brands within its portfolio, is heavily focused on further expansion in the luxury and lifestyle sectors. The opening of Sofitel Beijing Central brings the group’s luxury and premium hotels in the region to 320.
Sofitel Beijing Central is located in the heart of Beijing’s civic and diplomatic area, just moments from Jianguomen subway station. Tiananmen Square, the Forbidden City, the National Museum of China and the National Grand Theatre are all within easy reach of the hotel. Its design will see a marriage of modern French art de vivre and the capital’s resplendent imperial history, rich culture and storied traditions.
