greet, a unique economy brand within Accor’s brand portfolio Created in early 2019, the greet brand brings a distinctive touch to the hotel Group. Following the success of its recently launched lifestyle brands, with greet Accor is continuing its plan to expand its brand portfolio in order to stay in tune with its partners and offer memorable and ever-evolving experiences to its customers. greet was created in response to a single observation – today, more than ever before, travelers want a high-quality and affordable hotel experience, while simultaneously seeking to add meaning to their purchases and reduce their impact on the planet. The greet concept addresses this dual challenge through a flexible business model for partners, and a totally new hotel experience for customers. An attractive brand for customers and investors greet breathes new life into today’s economy hotel landscape. Embodying our company’s values, the brand serves consumers as well as partners and investors in search of an alternative adventure incorporating non-standardized hospitality that is open to the world. Although diversity is the hallmark of its design approach, greet retains its own unique identity – one of the brand’s key strengths is the freedom and great flexibility it offers to hotel owners under its banner. The only guidelines are that greet hotels must include a number of the brand’s key features, including its logo in the common areas, a large table d’hôte for sharing special moments, and ensuring that 20% of rooms can accommodate between 4 and 6 people. Each hotel owner is free to express himself while staying true to the 3 ways of being greet: by salvaging objects sourced via second-hand networks or from eco-responsible suppliers; by upcycling unusual decorative items, and by revisiting these objects to repurpose them and give them a second lease of life.
