Accor and InterGlobe plan to jointly invest in Treebo as Treebo takes lead to develop Ibis and Mercure brands in India via a license agreement. Under this partnership, Treebo signed an agreement with property owners to sign ten new Mercure branded hotels. Accor’s brands will leverage Treebo’s technology to tap into India’s unbranded hotel market and accelerate growth. The combined Accor and Treebo portfolio will create India’s third-largest hospitality player, with over 30,000 rooms. By combining Accor’s hospitality expertise, InterGlobe’s market knowledge and entrepreneurial approach, and leveraging Treebo’s innovative tech-driven hospitality operations, this partnership is poised to redefine the hospitality landscape in India. The alliance between InterGlobe and Accor is poised to turbocharge Accor’s presence in India with a target of 300 hotels under the Accor brands by 2030.
