Amadeus and Accor have partnered to implement Amadeus’ Central Reservation System for their global properties. The cloud-based technology will help Accor boost revenues, optimise distribution strategies, and build personalised guest connections. The system will enhance operational efficiency and guest service quality, allowing hotels to better meet evolving guest needs. The collaboration aims to transform the hospitality industry by delivering unparalleled guest experiences and incorporating sophisticated attributes such as room views, styles, and bedding preferences.