Ajay Bakaya, Chairman, Sarovar Hotels believes there is a need for long-term planning to cash in on the opportunities in MICE sector. “With a world-class infrastructure, India is primed to host global MICE events. However, a successful MICE strategy requires long-term planning and proactive marketing. Prime Minister has already initiated efforts to bring the Olympic Games to India in 2036, demonstrating the importance of early and strategic promotion. Similarly, securing large-scale MICE events demands that marketing efforts begin years in advance,” Bakaya opined.
