Sarovar Hotels & Resorts has announced its latest business model, A Sarovar Affiliate. With the launch of this model, the group foresees bringing a large number of hotels into its existing portfolio within the mid-market and premium categories across India. Commenting on the development, Ajay K Bakaya, Managing Director, Sarovar Hotels & Resorts and Director, Louvre Hotels India, said, “We are pleased to introduce a flexible, limited services and bespoke model that addresses the paradigm shift being experienced globally. Businesses are exploring and discovering possibilities of alliances and partnership opportunities, which forge businesses on a fast track and offer scalability and our affiliate business model is an important step in this direction.”
