The hospitality industry has undergone a remarkable transformation in recent years, with a noticeable surge in the demand for alternative accommodation options, as revealed by the recently released ‘How India Travels’ report from Booking.com.
“There is a surge in demand for alternative accommodation options such as hostels, campsites, vacation rentals and chalets. The growth rate of Average Daily Rates (ADRs) and booked room-nights for these alternative accommodations are around twice that of traditional hotel and managed chains, indicating a paradigm shift in travel preferences. In 2023, for every night booked at a camp, three nights were booked at villas and 14 nights were booked at guest houses. The growth in weekend bookings for alternative accommodation in top leisure and business cities such as Varanasi, Goa, Bengaluru and Delhi are 4 to 5 times higher in 2023 than in 2022,” the report stated.
