Accor launches ALL CONNECT, new hybrid meeting concept

Accor announced it is collaborating with Microsoft to launch ALL CONNECT, a new hybrid meetings concept supported by Microsoft Teams. This new concept will enable guests around the world to adapt to the new ways of working that are expected to be an enduring legacy of the Covid-19 pandemic.

Today, 55% of Accor hotels with meeting rooms are already providing hybrid meeting solutions to their clients. Launching in April 2021, the new ALL CONNECT concept will ensure Accor hotels can provide an enriched full experience, which resets the bar on the hybrid meeting experience. Accor’s ambitious target is to achieve 100% of its hotels with meeting rooms comply with the new hybrid meetings standard by 2022 across all brands, from economy to ultra-luxury worldwide. worldwide.

Patrick Mendes – Group Chief Commercial Officer in charge of Sales, Marketing, Distribution, and Loyalty at Accor, said, “The Covid-19 pandemic has caused business travelers and meeting planners to review the way they work. Virtual and hybrid formats have become an essential part of daily business life. Accor’s new concept ALL CONNECT, created in collaboration with Microsoft Teams, will be an important tool for our guests, offering them the opportunity to organize safe, qualitative and seamless hybrid meetings as they continue to focus on health & safety and sustainability. ALL CONNECT is another example of Accor responding rapidly to the ongoing crisis following on from the launch of ALLSAFE and the rollout of Hotel Office & co-working concepts. We are delighted to launch this collaboration with Microsoft, knowing that Teams has become a new way to work for 115 million daily users who come together every day to meet, call, chat, and collaborate.”