Accor has added India and Turkey to its Middle East & Africa region. The newly expended region will now comprise of a portfolio of more than 84,000 rooms across 400 hotels. With the industry’s most dynamic portfolio of brands, covering every market segment from economy to luxury and comprising innovative lifestyle concepts, branded residences and extended-stay models, the Group is taking a leading role in the hospitality landscape.
This regional expansion brings an increased pipeline of over 112 properties, scheduled to open in the coming 24 months, bringing the overall number of keys close to 110,000 rooms, making it the largest international hospitality operator in the region.
“Our expanded portfolio of more than 35 brands across the entire market spectrum – economy, midscale, upscale, and luxury – is a catalyst for growth in the region; it means we have a range of hospitality options for every project in every destination,” said Mark Willis, Chief Executive Officer, Turkey, India, Middle East & Africa for Accor.
Willis added, “The addition of Turkey and India to our already diverse region means that we will be able to consolidate the existing relationship and work that has been accomplished over the years and centralize it into a collective effort. It is in a strategic but natural move that we are integrating India and Turkey to our portfolio with long term plans in sight for the future of the region”.
“The integration of India into our region is a great opportunity to contribute to the group’s strategic development in the country, more specifically, with the expansion of our luxury portfolio. With the introduction of landmarks such as Raffles, Fairmont and Swissotel in the pipeline, combined with the rich cultural and historical heritage offered by the country, travelers will certainly find their fit whether traveling for leisure or business”, commented Willis.
“We have seen Turkey becoming an increasingly popular destination for UAE residents and citizens, as well as other Gulf nationals”, said Willis. The country’s proximity combined with easy visa formalities makes it attractive for in and outbound travel in the region”.
