As travel resumes, mitigated by robust industry efforts around cleanliness and safety, IHG Hotels & Resorts, which includes brands such as Holiday Inn, InterContinental, Crowne Plaza, Staybridge Suites and Kimpton, is seeing gains in group business with entertainment and sports leading the way.
Derek DeCross, SVP Global Sales, IHG Hotels & Resorts commented: “Film and television productions are looking for responsible ways to keep their projects on track and produce content for 2021 and beyond. Many productions are utilizing our hotels in cities such as Atlanta, Chicago, San Diego and Manchester, England to create ‘bubbles’ for crews to sequester while filming. Bookings for Q3 alone have more than doubled year-over-year in this vertical. This boost in business allowed at least two IHG Hotels & Resorts properties to reopen sooner than anticipated. It is a testament to the committed efforts of hotels to integrate IHG’s signature, enhanced IHG Way of Clean standard into virtual site inspections.”
