Heads are about to turn. W Hotels Worldwide today unveils its new unisex amenity line with Italy-based, luxury sustainable beauty brands, Davines and /skin regimen/ of the Davines Group. Together, W and the Davines Group – brands with cult followings – will be shaking up self-care routines from Chicago to Chengdu with sustainable skin and hair care products available at all W locations in 2020.
Unbound by traditional definitions of beauty, both W and the Davines Group are champions of self-expression and individuality, encouraging people to act consciously, and feel fabulous wherever they go. From sink to spa, the new line-up of in-room hair and skin care (which replaces the brand’s long-time amenity partner, bliss) will now include Davines and /skin regimen/ best-sellers as well as exclusive new formulas, available only to W guests:
Davines MOMO Shampoo
Davines MOMO Conditioner
Davines MOMO Shower Gel (W Exclusive)
/skin regimen/ Body Cream (W Exclusive)
/skin regimen/ Cleansing Cream
/skin regimen/ Vegetable Soap (W Exclusive)
“W takes a bold approach to self-care and this new brand collaboration is no exception,” said Anthony Ingham, Global Brand Leader, W Hotels. “In choosing a new amenity line, we road tested many brands and formulations and not only love the way the Davines Group products look, smell and feel, but the values they stand for as a company. We are very excited to bring these products to all of our guest rooms across the globe.”
From a shampoo and blowout at W’s AWAY Spa to an in-room shower after a long FUEL workout, W guests will now have access to an elevated line of luxury beauty products with a highly sustainable edge. From natural ingredients like yellow melon extract found in their signature “MOMO” products, to their world class research lab in Parma, Italy, Davines Group artfully blends science and nature, harnessing the power of both to offer products that are as effective as they are refreshing.
“We are thrilled to be collaborating with one of the most dynamic, contemporary hotel brands in the world,” says Jorge Blanco, Creative Director, Davines North America. “We found a kindred spirit in W as we both have made a name for ourselves by doing things differently, and this amenity project is no different. We look forward to seeing how our self-care collaboration will inspire people from around the world to seek a deeper extension of the in-room amenity experience we are now proudly offering with W.”
In addition to being the in-room and in-suite brand of choice at W hotels globally, /skin regimen/ and Davines products will also be used at all W Away Spas starting in 2020 alongside sister brand, [ comfort zone ]. Davines is a certified B Corporation and CO2 neutral company that supports reforestation to offset its carbon emissions. In addition, all products are sulphate- and paraben-free. As part of Marriott International’s initiative to reduce its hotels’ environmental impact worldwide, W plans to offer the new amenities in waste-reducing, full-size bottles by the end of 2020.
