Radisson Hotel Group has signed an exclusive Master Franchise Agreement (MFA) with Tapas Club, a popular Singapore-based food and drink (F&D) brand, to roll out a series of stylish Spanish restaurants across its extensive portfolio of hotels in India.
Under the new deal, Radisson Hotel Group will have exclusive use of the Tapas Club name in India, allowing it to introduce premium Spanish cuisine to its guests, who are always on the lookout for new experiences. These lively restaurants will also attract local residents and non-resident guests to dine at Radisson Hotel Group’s hotels. The company plans to open more than 10 restaurants in the next four years and will deploy top chefs trained in Spanish cuisine across its Indian hotels and resorts.
“Tapas Club is an excellent strategic fit for our business in India, where F&D trends point to the rising popularity of innovative cuisine. We are excited to introduce a new era of dynamic Spanish dining, tailored to Indian palates, to our hotels across the country. We aim to become flagbearers of Spanish cuisine in India,” said Katerina Giannouka, President, Asia Pacific, Radisson Hotel Group.
Tapas Club was conceived to bring contemporary Spanish cuisine to the Asian market. Already present in Singapore, Indonesia and Malaysia, its restaurants specialize in authentic dishes that embrace the vibrant colors and flavors of the Iberian Peninsula. This makes it the perfect addition to the Indian F&D market, where diners – especially millennials – are increasingly seeking fresh and unique culinary adventures. According to a study by Deloitte*, millennials now account for 34% of India’s population and spend almost a third of their disposable income on entertainment and eating out.
