IHG along with SAMHI undertook an in-depth consumer survey to better understand the needs and expectations of the road warriors in India. The survey revealed that while 54% of the respondents are already enrolled in a hotel loyalty programme, an impressive 74% see benefits in enrolling in a loyalty programme.
The survey was conducted by Nielsen India in Delhi, Mumbai, Bengaluru, Chennai and Hyderabad with 25-44 year old frequent travellers, who travel largely for business across India and seek mid-market hotel accommodation. The survey also revealed, larger percentage of the respondents in Bangalore (62%), Hyderabad (58%) and Delhi (57%) are enrolled in a hotel loyalty programme. Among those already enrolled in a hotel loyalty programme, 56% stated that the benefits offered by the programme were by far the most valuable aspect of the loyalty programme followed by ease of redemption (24%) and global network (20%).
