ITC Hotels Limited signs the 150-key Epiq Collection Jaipur, Bagru, strengthening its premium brand footprint with a resort positioned around cultural immersion and regionally inspired design, scheduled to open in 2030.
ITC Hotels Limited has signed the Epiq Collection Jaipur, Bagru, marking another addition to its recently launched premium brand. The 150-key resort, spread across a 12-acre site with access to Jaipur’s cultural and commercial districts, is expected to open in 2030. The development reinforces the company’s objective of curating properties that draw on regional character while meeting the expectations of premium leisure and experiential travellers.
Epiq Collection focuses on destination-led product positioning, with architecture and guest experience shaped by local narratives. Jaipur’s architectural heritage, artisanal craft ecosystem and strong tourism demand provide a relevant backdrop for the brand’s design-oriented approach.
Resort designed to integrate local narratives with contemporary hospitality
Envisioned as a tranquil resort, the property is planned around regionally influenced architecture and intuitive service. The design framework is intended to reflect Rajasthan’s legacy of forts, palaces and craft traditions, with an emphasis on creating a sense of place through materiality, spatial planning and guest programming. The resort aims to serve travellers seeking culturally anchored experiences within a premium setting.
Speaking about the signing, Anil Chadha, managing director of ITC Hotels Limited, said: “Every journey meanders through destinations and the most impactful ones leave a lasting impression. We look forward to sharing beautiful facets of Rajasthan’s story through Epiq Collection Jaipur, Bagru, in a way that feels contemporary yet deeply authentic. Jaipur has always held a special place in India’s travel landscape, where heritage, tourism and modern aspirations intersect. At the same time, the city’s evolving hospitality landscape presents a clear demand for thoughtfully curated guest experiences.”
Strategic collaboration to strengthen brand presence in Rajasthan
The development is being executed in partnership with Basalt Infrastructure Private Limited. Commenting on the collaboration, Mohammad Farooq, director, Basalt Infrastructure Private Limited, said: “We are proud to work with ITC Hotels in introducing Epiq Collection to Jaipur. The city deserves a hotel that offers modern conveniences along with the cultural warmth Rajasthan is known for. Together, we look forward to creating a property that stands out as a new benchmark in hospitality and cuisine expertise.”
The hotel’s location provides connectivity to both Jaipur and Pushkar, enabling guests to access major regional destinations while engaging in curated on-property experiences that align with the brand’s emphasis on authenticity and excellence.
Strengthening ITC Hotels’ premium footprint
The signing contributes to ITC Hotels Limited’s broader premium-segment expansion, complementing a portfolio of brands focused on destination-driven experiences across India. Epiq Collection Jaipur, Bagru is positioned to support the brand’s ambition of integrating regional storytelling with contemporary hospitality standards, reinforcing ITC’s approach to sustainable and culturally grounded growth.
