From global collaborations to wellness-centric living, Sudeep Bhatt, Director-Strategy, Whiteland Corporation, on branded residences scripting a new growth story in high-end real estate.
What does the collaboration with Marriott International mean for Whiteland Corporation’s growth strategy?
The collaboration with Marriott International marks a defining milestone in Whiteland Corporation’s growth strategy. It reinforces our vision of creating world-class developments that resonate with global standards of excellence. By bringing the iconic Westin brand to Gurugram, we are strengthening India’s position on the global branded residences map. This partnership enables us to blend Marriott’s international hospitality expertise with our deep understanding of the Indian market, paving the way for sustained growth, stronger investor confidence, and long-term value creation.
Do you plan to expand further into hospitality-linked developments or explore other international collaborations?
At Whiteland, we view the collaboration with Marriott International as just the beginning of a larger journey. We remain open to expanding further into hospitality-linked developments while also exploring strategic international collaborations that align with our vision of delivering premium, future-ready spaces. Our focus is on partnerships that bring global expertise, innovation, and long-term value to India’s real estate landscape, ensuring we continue to set new benchmarks for growth and excellence.
How do you see India’s branded residences sector evolving over the next 5–10 years and what role will Whiteland play in that journey?
India’s branded residences sector is poised for exponential growth over the next 5–10 years, fuelled by rising demand for holistic and wellness-centred living. Homebuyers are increasingly seeking more than four walls or square footage; they aspire to a lifestyle that integrates well-being, convenience, and global experiences.
This is where the Westin philosophy of life becomes deeply relevant. By embedding the Six Pillars of Well-being into the heart of our residences, we are redefining what it means to live well, not just in terms of amenities, but in how residents experience every aspect of daily life.
At Whiteland, we are committed to leading this evolution with developments like Westin Residences Gurugram that embody wellness and hospitality at their core, and global collaborations that bring unmatched expertise and a vision to deliver living experiences that set a new benchmark for modern urban living.
Westin Residences Gurugram is India’s first Westin-branded residential project. How do you see branded residences redefining the hospitality-real estate space in India?
Branded residences like Westin Residences Gurugram are poised to redefine India’s premium real estate landscape. They are shifting the scenario from mere property ownership to a lifestyle statement, where convenience and curated experiences are the new benchmark. The convergence of hospitality and real estate, backed by a trusted global brand name, offers homebuyers an exclusive living with a guaranteed standard of quality. This model not only commands a significant price premium and appreciation but also caters to the aspirations of India’s affluent class and NRIs seeking a seamless living experience with the guarantee of a long-term investment horizon.
