Hospitality brands eye mid-range and affordable luxury growth

As per the Google data revealed at Google Think Travel Summit 2025, domestic and international hospitality brands are expanding rapidly in India, with plans to add significant inventory by 2030. A major focus is on mid-range and affordable luxury hotels, driven by surging demand from Indian travellers. This expansion reflects the shift in consumer preference towards quality stays that balance comfort with value. The rise in disposable incomes, coupled with strong domestic tourism, is pushing brands to strengthen their presence across cities and leisure destinations. The trend signals a robust pipeline of new keys entering the Indian market.