Accor has partnered with Oracle OPERA Cloud Sales and Event Management to maximise the expansion of its meetings and events business. Oracle OPERA Cloud is the new Accor’s property management system that unifies all of its hotel departments. Its Sales and Events Management component will be offered in three versions: Premium for luxury hotels as well as large meetings and events properties, Standard for small and medium hotels, and an Essential version will be offered to cover hotels that manage accommodation only groups. Accor is planning a soft launch in late 2025, with full functionality of the new digital meetings and events ecosystem in early 2026.
Oracle Sales and Event Management will enable Accor to create a digital ecosystem that unites event space across its global hotels. In addition to staff having a clear view into available venues, guests and third-party event coordinators will be able to use modern digital self-service tools to easily view and book event space, guestrooms, and catering services.
“Hotels need to be able to maximise revenue on the increasing demand for meeting and event spaces,” said Alex Alt, Executive Vice President and General Manager, Oracle Consumer Industries. “Whether professional event planners are selecting from options around the globe, to those looking to host a small event at a local hotel, Oracle Cloud will help make it easier for clients to find and book the ideal venue from Accor’s extensive portfolio,” he added.
