The Intentional Traveler report of Luxury Group by Marriott International revealed that wellbeing has become a cornerstone of luxury travel. In 2025, Asia is the top destination for wellness journeys (67 per cent), where 26 per cent of travellers are planning a dedicated wellness or spa retreat. Moreover, 90 per cent of travellers cite wellness experiences as a key factor in their booking decisions, up from 80 per cent the year prior. Beyond traditional spa retreats, luxury travellers are embracing holistic wellness experiences, from forest immersions and nutrition programmes to sound healing and sleep therapies.
