Exhilarated about bright prospects that 2023 holds for hotel industry, hoteliers divulge major hospitality trends they are most exuberant about and reckon that they will continue to leverage technologies in 2023.
Lipla Negi
Trend that will drive revenue: Weddings & MICE events
The year 2023 will see continued focus on domestic travel and tourism along with weddings and MICE events and these will be the drivers of revenue for the coming year. Technology is another focus area for us. We are engaged in various R&D activities with startups wherein we roll out initiatives at a small scale to test and enhance and then quickly scale these up across the brand.
Strategy for 2023
For us at Roseate Hotels and Resorts, the focus will be on enhancing guest personalisation, rolling out many more of our own Roseate products that can create a meaningful impact in the lives of our guests. Initiatives include meet and greet at the airport, evolving our guests loyalty program to the next level which provides a very high level of service and benefits to guests and greater focus on the wellbeing of our guests and employees. Our room occupancies have been around 85 per cent in the last five years and our focus will be on enhancing RevPar and ARR by offering superlative service and products to our discerning guests.
Focus will be on enhancing guest personalisation, rolling out many more of our own Roseate products that can create meaningful impact.
Kush Kapoor CEO,Roseate Hotels & Resorts
Trend that will drive revenue: F&B expansion
I think that the expansion of the F&B brands of various hospitality groups, both inside the hotel premises and outside, will pick up pace in the coming year. COVID witnessed the emergence of cloud kitchens of big hospitality groups, such as ITC. Now one can easily order Dal Bukhara and enjoy it in the comfort of one’s home. In my opinion, the entrepreneurial hospitality brands have seen the immense potential of the food business space in the last couple of years and therefore this segment will see a much greater push and development going forward.
Strategy for 2023
Since we are not talking to a standing army but to a moving parade, I do not think it is wise to follow a single strategy. In my opinion, it will depend on the market scenario, customer demands and seasonal trends. So, we will evaluate the situation every quarter and accordingly develop the strategy for the next quarter. In fact, we plan to have a strategy for every quarter, every month, every week and further divide it by weekdays and weekends.
We plan to have a strategy for every quarter, every month, every week and further divide it by weekdays and weekends
Nikhil Sharma
Regional Director,
Eurasia, Wyndham Hotels & Resorts
Trend that will drive revenue: Workcation
In the era of remote work, workcation has emerged as a new trend that is here to stay, in 2023 and beyond. The idea of leisure time combined with work is an excellent way for people to escape their routines. Be it long weekends, festive times, or weekdays, workcations are a flexible way of functioning, which will go a long way, especially for the passionate travelers who enjoy roaming around the world. In 2023, we expect more travelers to join the travel bandwagon.
Strategy for 2023
Our core idea is to extend our support to the hotel partners on overall performance and revenue management. We have various resources and tools that are there to help hotels drive their revenue performance and adapt to market changes in these evolving times. Our expansive structure of support is backed by our years of experience, and we will continue to include more initiatives in the future.
Be it long weekends, festive times, or weekdays, workcations are a flexible way of functioning, which will go a long way, especially for the passionate travelers
Raoof Dhanani Managing Director,Sayaji Hotels
Trend that will drive revenue: Drivecation and weekend travel
Domestic leisure travel will keep expanding between waves, and stays will generally be longer than they were before COVID. The weekend performance and high occupancy and rates of resorts within driving distance of major cities will continue. With properties set to open in Gujarat, Maharashtra, Madhya Pradesh, Telangana, Andhra Pradesh, and Rajasthan, to name a few, Sayaji Hotels will be able to expand its presence across the country.
Strategy for 2023
Given how strongly ADR recovered in 2022 across the majority of our hotels compared to previous downturns, maintaining this trend will be a focus and priority for 2023 as well. As a result of product upgrades that enhance the guest experience, we are now observing an increase in the number of leisure travelers staying in a number of our hotels. This has strengthened customer loyalty and increased yield through business drivers such as OCC, ARR, and RevPar. In order to maintain demand, we will work to exceed guests’ expectations and meet their facility needs.
Weekend performance and high occupancy and rates of resorts within driving distance of major cities will continue
Trend that will drive revenue: Work-from-anywhere
ADR recovery has been very strong across most of our hotels in 2022 compared to previous downturns, and it will remain a focus and priority for 2023 as well to keep this streak going up. We have performed exceedingly well in 2021-2022 compared to 2020-2021. The ADR and occupancy have gone up from 65 per cent to 80 per cent for the current season 2022-2023. We are expecting to clock a turnover of `250 crores this fiscal year.
Strategy for 2023
The hospitality industry continues to evolve, adapting to new realities and consistently viewing trends as opportunities. With the industry’s surge in demand in recent quarters, we would invest our time in cultivating the power of analytics and understanding of the guest data in hand to drive more direct and profitable business for our hotels. We would also invest our time in understanding the digital landscape and choosing the right partners for our brand.
Hospitality industry continues to evolve, adapting to new realities and consistently viewing trends as opportunities
Trend that will drive revenue: Bleisure
As people are becoming more conscious of nature and its long-term importance, travelers are expected to book more environment friendly travel alternatives in 2023. As tourists try to balance their environmental and social concerns with their desire to travel, sustainable travel will remain a top focus. Another emerging trend is bleisure, the combination of business and leisure travel. Travelers are also expected to invest more on overall wellness and holistic experiences. Health and wellness will remain integral in 2023 due to travelers’ desires for personal wellness, social wellness, and community wellness in general.
Strategy for 2023
At Renest Hotels & Resorts, we aim to offer experiential stays to discerning travelers. Our USP lies in giving the guests a magical firsthand experience. We strive to generate and make the most of opportunities as a brand that is continuously searching for ways to grow and improve.
Health and wellness will remain integral in 2023 due to travelers’ desires for personal wellness, social wellness, and community wellness in general
Vishal Lonkar General Manager,Business Development, Renest Hotels & Resorts
