Strategic Indian collaboration fuels Ovolo’s growth

Joel Bartlett, the General Manager of MAMAKA by Ovolo, unveils his forthcoming goals, with a strong focus on expanding within the Indian market.

Suhani Sood

Nestled amidst the vibrant neighbourhoods of Kuta and Legian, MAMAKA by Ovolo boasts a strategically positioned beachfront location, making it a coveted destination for travellers seeking a tropical paradise in Bali. With its luxurious accommodations, well-appointed rooms, and unique offerings, this beach hotel stands out as a distinctive retreat. Notably, it is conveniently surrounded by renowned attractions such as Waterbom Park, Bali Sea Turtle, Kuta Theatre, Beachwalk Shopping Centre, Discovery Shopping Mall, and the famous Hard Rock Café. Furthermore, its close proximity to Bali Ngurah Rai International Airport, just a 15-minute drive away, ensures it caters to the needs of both short-term and long-term guests.

India market – tailor-made offerings

Ovolo Hotels’ presence extends beyond Bali, encompassing Hong Kong and Australia. In particular, the Indian market holds significant importance for all Ovolo properties. Bartlet emphasizes, “The Indian market is very important to us, and Indians are regular guests at all our properties. To cater to this clientele and foster loyalty, we have crafted tailor-made packages and introduced a diverse array of Indian cuisines prepared by Indian chefs, enhancing Ovolo’s offerings.”

Notably, a key focus for Ovolo is providing 100% vegetarian hotels, representing a crucial Key Performance Indicator (KPI). He added, “We have recently unveiled a dedicated Indian-style buffet options for breakfast, lunch, and dinner, targeting groups of 20 or more.”

Agenda for 2023-24 – focus on Indian market

With 2024 looming just around the corner, Bartlett shares insights into the forthcoming year’s objectives. “Our plan is to persist in our current path and expand our presence in the Indian market. We are meticulously studying the preferences and demands of this market, aiming to adapt and evolve accordingly,” he stated.

He stressed the importance of their collaboration with Indian sales offices, stating, “What’s particularly beneficial is our close partnership with Indian sales offices, which allows us to stay informed about evolving trends. This collaboration is instrumental in our efforts to enhance the overall guest experience for our Indian clientele.” In essence, the vision for the future underscores a commitment to meeting the unique needs of Indian guests and ensuring Ovolo Hotels’ continued growth in this key market.

Guest queries

When queried about the specific demands and inquiries originating from the Indian market, Bartlett addressed the key points. He stated, “Queries revolve around our provision of Indian cuisine, the presence of Indian guests, family accommodations, airport transfers, and the organization of excursions, activities, and cultural trips. We consistently receive substantial group inquiries from the Indian market, which is remarkable. This demonstrates that our current offerings adequately meet their requirements, and we find ourselves well-equipped in terms of room availability.”

Preserving for future – Sustainability goals

Bartlett expressed tremendous enthusiasm for the sustainability efforts implemented throughout all Ovolo properties. He stated, “I am deeply dedicated to the sustainability aspect of our business. Bali is an island with exceptional beauty, and holds significant importance in terms of preserving the island for both present and future generations.”

“To cater to the Indian clientele and foster loyalty, we have crafted tailor-made packages and introduced a diverse array of Indian cuisine”