To support future growth, Tamara Leisure Experiences plans its expansion through a calibrated mix of capital-heavy and capital-light models. While owned properties will remain central to the company’s long-term value creation strategy in high-potential destinations, the asset-light model will enable it to enter emerging markets supported by improved connectivity and infrastructure.
“As we scale, we are now complementing with an asset-light approach, starting with our first signing in Kufri, Himachal Pradesh,” said Samir MC, CEO, Tamara Leisure Experiences, adding, “This creates a more balanced and disciplined growth model, giving us the flexibility to navigate demand variability.”
Over time, the company expects its portfolio to gradually evolve into an approximately 50:50 mix of owned and managed properties, combining operational control with greater scalability.
