Hyatt has launched a new campaign encouraging travellers across Asia Pacific to explore its diverse hotel portfolio through the World of Hyatt Brand Explorer Award. The initiative allows members to earn complimentary hotel stays while discovering different Hyatt brands across the region, alongside limited-time accommodation savings.
The campaign highlights Hyatt’s growing portfolio of 17 brands across Asia Pacific and 36 brands globally, offering travellers a range of luxury, lifestyle, classic, and select-service experiences.
Under the World of Hyatt Brand Explorer Award, members receive one Free Night Award at a Category 1–4 hotel after completing eligible stays across five different Hyatt brands. Members can continue earning additional Free Night Awards for every five unique Hyatt brands experienced throughout their membership.
Tammy Ng, Vice President of Brand & Marketing, Hyatt Asia Pacific, said, “The Brand Explorer Award is unique to the World of Hyatt program and is designed to reward guests as they discover the breadth of experiences across our brands. Whether traveling for leisure, business, or special occasions, guests can explore 36 unique brands under World of Hyatt, including 17 in the Asia Pacific region, catering to different travel needs and preferences.”
Portfolio spans every travel occasion
Hyatt said the initiative showcases the diversity of its portfolio, ranging from luxury brands such as Park Hyatt, Alila, and The Unbound Collection by Hyatt to lifestyle offerings including Andaz, Thompson Hotels, The Standard, The StandardX, and JdV by Hyatt.
The campaign also features the company’s Classics portfolio, including Grand Hyatt, Hyatt Regency, and Hyatt Centric, alongside select-service brands such as Caption by Hyatt, Unscripted by Hyatt, Hyatt Place, Hyatt House, and UrCove.
The programme is designed to encourage travellers to experience Hyatt properties across destinations, including India, Japan, Hong Kong, Mainland China, Australia, and South Korea.
Limited-time savings
To coincide with the campaign, Hyatt is offering World of Hyatt members discounts of up to 20 per cent on club and suite rooms and up to 15 per cent on standard rooms at participating Hyatt hotels across Asia Pacific.
The offer is valid on bookings made until 17 August 2026, providing members with an opportunity to begin their Brand Explorer journey while benefiting from preferential rates.
The campaign forms part of Hyatt’s broader strategy to strengthen guest engagement through its loyalty programme while encouraging travellers to experience the breadth of its brands and destinations across Asia Pacific.
